Motivating Patients and Creating Programs…

Derrick DeSilva, Jr., M.D.

Teaching Faculty, JFK Medical Center, Edison, NJ

Associate Attending Staff, Raritan Bay Medical Center, Perth Amboy, NJ

We have a captive audience with the patients we see every day. They trust our judgments and that is why they seek us out for their medical care. The trust can be translated into other products and services that we provide in our clinical practice—everything from cosmetic products and procedures to carrying a line of high quality nutraceuticals. The educational process to “sell” these products and services does take some upfront time. Once the patient/consumer becomes part of the process to utilize these products and services it can become a critical recurrent part of your revenue stream. The questions is, what products and services should you offer and how do you decide what these products and services should be? During this presentation I will help you outline how to start with the basics and in time build/create that revenue stream even when you are not physically seeing the patient.

Duration: 1h00m09s