You Took a Hormone Course, Now What? The Nuts and Bolts of Building a Hormonal Practice from Operations, Marketing, and Legal Aspects
So you took a hormone course and now you are left scratching you head. “Now what?” you ask. This is a very familiar tale, with clinicians who have taken weekend courses on BRHT and are left with no idea how to take the steps to incorporate what they have learned into a successful clinical strategy. More importantly, they may not know the proper steps to protect themselves legally as well as from board actions. To make matters worse, they are also frustrated as they have no idea how to market their new learnings or how to separate from “the pack” of the ever growing competitive marketplace. During this presentation, attendees will learn necessary steps and actions to operationalize hormones into their practice as well as legal considerations and protection. In addition, they will learn best strategies in marketing and how to lead the way into a successful hormonal practice.
Angela DeRosa, D.O., MBA, CPE
Founder and President, Hormonal Health Institute08/2018-Present
Center Medical Director/Physician, Biolife Plasma Services Center, Mesa, AZ2/2019-Present
President, Women’s Health Division, Nobilis Health Corporation10/2017-Present
Dr. Angela DeRosa, DO, MBA, CPE, is a dynamic professional on a mission to change the face of women’s health and wellness. As a respected, internationally recognized authority on women’s hormonal health, Dr. DeRosa understands the range of health issues women face leading up to and during menopause as she herself was in full-blown menopause by the age of 35. Dr. DeRosa has more than 25 years experience in the medical field, both on the pharmaceutical side and in clinical practice. In 2006 she founded DeRosa Medical, which quickly became eponymous with bio-identical hormonal healthcare. She eventually sold her company in the fall 2017 to Houston-based, Nobilis Health in order to focus on new opportunities.
Dr. DeRosa’s enthusiasm for educating patients on the realities of menopause and the risk factors hormonal health imbalances has never waned. It was the driving force behind her first bestselling book, How Your Doctor Is Slowly Killing You: A Woman’s Health Survival Guide. Her book, along with its controversial title, caught the attention of the public, media and the medial community. In fact, she received an avalanche of requests from physicians across the country wanting to learn more. In 2018, she heeded their call by launching The Hormonal Health Institute: Executive Instruction for Medical Professionals, a hormonal healthcare consultancy designed to instruct medial providers and provide practice development training on bio-identical hormonal replacement therapies.
Dr. DeRosa is a member of the International Menopause Society, European Andropause and Menopause Society, International Society of the Study of Women’s Sexual Health and a researcher on women’s health issues. Dr. DeRosa is Clinical Assistant Professor at Midwestern University, Arizona College of Osteopathic Medicine, Clinical Assistant Professor of the Department of Internal Medicine at the University of Arizona College of Medicine – Phoenix, and is the Immediate Past President of the Arizona Osteopathic Medical Association.
An avid cat lover, in 2017, Dr. DeRosa launched Kare For Me a 501(c)(3) non-profit foundation dedicated to providing grants, support and funding for local, no-kill animal shelters and scholarships for students pursuing a degree in veterinarian shelter medicine.
Dr. DeRosa resides in Scottsdale, Arizona.