Practice Management Perspectives: January 2019

7 Easy Tips to Make Your Own Medical Practice Website

Jane Hurst 

Dec. 28, 2018 (MD Magazine) – Finding new patients for your practice can be difficult. One way you can get new patients is to create a medical practice website. Through your website you can reach out to new patients and keep your other patients updated with any news about their health and your practice. Here are seven easy tips to make your own medical practice website.

1. Originality

You want your website to reflect your medical practice. Figure out what makes your office unique and interesting. Be sure to put in only original content, as you do not want to plagiarize on your website because that will cause people to distrust you. You also want to welcome new patients in to your office with your website. New patients will look for a website that is open and welcoming to them. They will want pertinent information on the front page and easy accessibility throughout the website.

2. Domain name

You will need to pick out a domain name. You want to choose something that is easy for your patients to remember and works with your practice. You can use the name of your business.com or the name of the founding doctors. Either way, you should choose wisely as this will be the first thing that people associate with you.

3. Images and graphs

You want your website to be eye-catching and using images and graphs will help your reader take notice of your webpage. Choose an image that is eye catching and pertinent to your practice. You want people to stop and look at your website so catch them with an image or graph first. If you run a pediatrics office you might want a picture of your staff dressed in silly costumes to show they want to serve you with a smile. Pictures of your offices and buildings will draw people’s eye and show them where they will be going.

4. Blog

You should publish a daily, or three times a week, blog with relevant information for your patients. It could be a blog about vitamins to help prevent colds or a blog telling them about a new prescription drug. Make sure you only include original content and use keywords to draw your people to your website. SEO’s, search engine optimizers, pick up on repeated words throughout a blog or website. The more keywords you have the higher your site will rank in a search. Do not put too many in but make sure you have at least three or four per blog, and four or five per page.

5. Layout

The style and format of your website will say a lot to potential customers about your office. If your layout is sloppy they might skip over your site to go and find another one they can maneuver through more easily. You can look up the best free website builder to proceed with your layout and design needs.

6. Site map

Never underestimate the power of a site map. If someone is looking for something specific in your website and cannot find it they will then look for a site map. If you do not have a site map on your web page they will leave and not come back. If  someone cannot find the information pertinent to them on your website they will look for it elsewhere. A site map offers a different way to search for things beyond a search button. Anything to draw new people into your site is a good thing.

7. Social media

Be sure to let your website be known on all of your social media pages. Provide a permanent link at the top of the page or wherever new patients accessing your social media will see it. You are your own best advertiser and you want to keep on top of promoting your webpage. The more you promote it, the more people will see it and maybe share it with their friends. You want your website to spread around the internet to draw in as many potential new patients as possible.

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